The Experience

“Justin Willet’s eBook is well-written and organized, and covers key marketing concepts in a way that is tangible and realistic for most small business owners… for those who are willing to roll up their sleeves, Justin has created a North Star that business owners can use to set their marketing compasses.” – AK (Marketing Professional, Westminster MD)

“In his ebook, The Experience, Justin really hits on all the points of creating an image for a business.  It is not just a great menu or a comfortable atmosphere that keep people coming back.  It is striving to create a cohesive image through every aspect of the business so that current and potential customers see that they can expect a superior “put together”  product. I am so grateful for Justin’s insight and ability to help others bring out the best in their business!” – Lora Andrews (Owner, CUP Tea Bar & Cafe)

How to create a small business experience that sells.

Have you ever noticed that when you enter a Starbucks you immediately feel inspired and creative? Or how when you buy a product from Apple that you immediately have a sense of responsibility to care for this expensive piece of technology? These feelings are not by accident.

This book uncovers the mysteries behind how to create those same experiences for your small business. We will look into what exactly is “The Experience” and how to create “The Virtual Experience.” In addition, we will dive into branding and how something as small as a price tag can impact future buyers. We will analyze your multi-billion dollar competitors and help develop a strategy to keep your small business competitive.

I have never been a fan of how-to books that do not actually provide step by step instructions. I set out to create a book, using the knowledge that I’ve gathered over the past 10 years, in hopes that it will help your small business thrive.

This book helps you identify areas to improve on and questions to help you create a Small Business Experience That Sells. I hope you enjoy it!